Story

Since 1954, WERNER CHRIST has stood for quality, craftsmanship and responsibility. Our history has been shaped by continuous development, driven by the aim of combining natural materials, sustainable processes and timeless design. Discover how a family business grew into an international brand—and what continues to define WERNER CHRIST today.

1954

HERITAGE AND ORIGINS

It all began in 1954 in the Hunsrück region of Rhineland-Palatinate, where Werner and Anni Christ laid the foundations for the family business by producing patented raincoats in their garage. From the very beginning, skilled craftsmanship, functional product ideas and meticulous workmanship shaped the company’s development.

1960s

BEGINNING OF THE LEATHER AND LAMBSKIN ERA

In response to the spirit of the 1960s, the company shifted its production to leather and motorcycle jackets. During this period, it continued to expand its expertise in leather and lambskin.

1980s

A NEW BASE IN URUGUAY

The establishment of the company’s own tannery made it possible to control the entire value chain within the family business. From the raw material to the finished product, every process is carried out with the utmost care. This complete control provides the foundation for the highest quality standards, sustainable practices and exceptional expertise in working with natural materials.

1990s

DIVERSIFICATION AND EXPANSION

The second generation of the family applied the company’s existing expertise beyond the fashion sector for the first time. Its decades of experience in leather and lambskin were specifically transferred to products for babies and children. The unique properties of lambskin opened up new areas of application and laid the foundation for a dedicated product line: “Babysweet”.

2000s

THE PRODUCT RANGE EXPANDS

What began as a sideline soon found its way into the hearts of families across Germany. As their needs evolved, the product range continued to grow. New products developed specifically for babies and toddlers were added to the existing collection.

2010s

DIGITALISATION AND INTERNATIONAL GROWTH

In keeping with the changing times, the company expanded its online presence alongside its print media activities. Its communication strategy was broadened: in addition to launching a new online shop, the company established a presence on social media and introduced new sales platforms. This new strategy paved the way for the brand’s international growth.

2017

NEXT GENERATION: LAUNCH OF THE WERNER CHRIST BABY LABEL

The creation of WERNER CHRIST BABY introduced a new perspective on modernity, aesthetics and quality. The aim was to create a consistent brand experience across all areas of WERNER CHRIST by combining traditional craftsmanship, natural materials and continuous development. With the third generation of the family, this philosophy was carried forward and enriched with fresh ideas, ensuring that the values of the family business remain alive for generations to come.

2024

70TH ANNIVERSARY

As WERNER CHRIST celebrated its 70th anniversary, the company looked back on an eventful history. Shaped by a passion spanning generations and extensive craftsmanship expertise, the brand has continued to evolve over the decades.

Today, WERNER CHRIST BABY remains true to its values, focusing on sustainable production, the considered use of high-quality materials and an uncompromising commitment to quality. At its heart are products created especially for families and babies. They provide warmth, comfort and a sense of security, accompanying life’s first special moments with exceptional quality and meticulous attention to detail.